Pair. The app that allows a couple to thumbkiss hit #10 in the Social Networking category in the US and #2 in Singapore this week. Turns out people are digging the app that  lets them touch thumbs with their special one on their phone’s sweet spot (when they touch their phones at the same time, it vibrates: a simulated “thumbkiss”).

There are other features in Pair that couples are loving too: the ability to sketch in real time with your partner, play games, share to do lists, and apparently there’s more in the works…just to keep everyone interested (or maybe to spark some new interest). I for one am interested in how quickly this app has taken off. I’m also interested in the social phenomenon that is Pair. And while I don’t know anybody who’d be using it (or who would admit to using it…not snark, truth), I’m 100% positive it would have been The App To Have for many people I knew when we were say, away at school, and/or working abroad. The sense I get from reading some background about Pair is that the target market is precisely this demographic.

Pair’s Twitter bio reads: “you and your partner already share everything, might as well share an app.” But I have the sense that the selling feature of Pair isn’t its practicality, rather, it’s the exclusivity of it. I think continued success for Pair will come from the young, mobile (schmoopy), couples in search of an exclusive social platform upon which to share their unique and special relationships.

Looking forward to watching this one.

*I read about Pair first on FasTake (For Couples (and lovers) Only, Yacine Baroudi)

 pairapp

We had a problem. We had just moved to Mountain View, but our girlfriends were still in Canada. We tried using text message, and Facebook to stay in touch, but we really felt like there should be a better way to stay in touch with our partners. We realized that we were sending over 90% of our…

(via coupleapp)

"When I started using my own voice, my career took off."

— Smart writing that people want to read (& share!). Well noted.

Minnespota Public Radio Marketplace Tech Reporter John Moe, on a panel at Social Media Breakfast #43, “Public Media”.

For some reason, that quote stuck in my head after the panel discussion over at TPT headquarters today. And it had nothing to do with social media. Kind of.

It was a short story about Moe literally using his own voice for his work. Moe was saying how early in his career he tried to sound like the stereotypical “Public Radio” voice and it sounded terrible (think Saturday Night Live skit). When he decided to use his own voice, things started working out really well.

Of course, that’s an eloquent way to illustrate how if you use your own voice in social media (or on your blog, or at your work, or in your poetry, or in your art), you will succeed. Very nicely put. But sometimes, easy to forget.

(via bigboxcar)

Scott Gordon’s post about his personal social media policy is timely.  With an increasing number of social platforms to update & check into, we’ve got to be purposeful & explicit about our social networking intentions.

Success is hot: have a strategy & a specific plan of action.  Take charge of your activity on social media platforms.

In the words of Paul G. Thomas: “Until input (thought) is linked to a goal (purpose) there can be no intelligent accomplishment.” (quote is ubiquitous on the Internet) My 2 cents: Output (content, writing, conversations) need also to be linked to the same goal in order to attain intelligent accomplishment.

Read Scott’s post here:

scottnodrog:

I’ll admit it. I’m terrible when it comes to replying to LinkedIn and Facebook emails (LinkedIn and Facebook emails tend to be the most lengthy). I rarely reply so here’s an apology in advance if you’ve tried to reach me there. There are so many ways to communicate electronically that I’ve…