Pair. The app that allows a couple to thumbkiss hit #10 in the Social Networking category in the US and #2 in Singapore this week. Turns out people are digging the app that lets them touch thumbs with their special one on their phone’s sweet spot (when they touch their phones at the same time, it vibrates: a simulated “thumbkiss”).
There are other features in Pair that couples are loving too: the ability to sketch in real time with your partner, play games, share to do lists, and apparently there’s more in the works…just to keep everyone interested (or maybe to spark some new interest). I for one am interested in how quickly this app has taken off. I’m also interested in the social phenomenon that is Pair. And while I don’t know anybody who’d be using it (or who would admit to using it…not snark, truth), I’m 100% positive it would have been The App To Have for many people I knew when we were say, away at school, and/or working abroad. The sense I get from reading some background about Pair is that the target market is precisely this demographic.
Pair’s Twitter bio reads: “you and your partner already share everything, might as well share an app.” But I have the sense that the selling feature of Pair isn’t its practicality, rather, it’s the exclusivity of it. I think continued success for Pair will come from the young, mobile (schmoopy), couples in search of an exclusive social platform upon which to share their unique and special relationships.
Looking forward to watching this one.
*I read about Pair first on FasTake (For Couples (and lovers) Only, Yacine Baroudi)
We had a problem. We had just moved to Mountain View, but our girlfriends were still in Canada. We tried using text message, and Facebook to stay in touch, but we really felt like there should be a better way to stay in touch with our partners. We realized that we were sending over 90% of our…